AQUAMAN UNDEROOS

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(Me in probably 1979 rocking the AQUAMAN Underoos shirt)

UNDEROOS were one of those things that when you look at them historically, it makes you wonder why no one thought of it until 1978? Intended as children's sleepwear or underwear, they immediately became a costume, or at least the basis for one. Children's play costumes didn't really exist, and dressing up as a hero was makeshift at best. Even Halloween costumes in those days were a one trick pony. They might survive a few days after Halloween, but in general they disintegrated quickly.


I recently saw upon browsing eBay that the AQUAMAN set is quite rare and fetches a good amount on the secondary market. So even underwear can be collectible? I guess it's something to be said about our generation and what we held dear. 

In this day and age, if you go into any children's clothing section it is absolutely brimming with licensed merchandise. But not back then, not yet anyway. Even STAR WARS clothing for kids was only available when the current movie was in theaters. It was really the 1989 BATMAN movie that launched a more permanent presence on the clothing racks. As a child bored to tears, the big highlite of the clothing department was looking at the packages of UNDEROOS and seeing those great art images. They were the kind of thing kids only got one of, so your chances of getting a second set was low, but they were still fun to look at.









 

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